From September 15th to October 15th, we proudly celebrate Hispanic Heritage Month and the value that the Latinx community contributes to North Lake Tahoe and Truckee. Their impact is seen in the local businesses that thrive, the educational initiatives that empower our youth, the healthcare services that keep us healthy, and the vibrant cultural events that bring our community together. 

One program that showcases the positive influence of the Latinx community is the Sierra Community House Promotora Program, led by an amazing group of Latinx women who provide education, vital health and social services outreach, and offer peer support to families and individuals within our region. 

Ceci Sanchez, a Community Advocate and Promotora at Sierra Community House, highlights her favorite aspects of her role and the critical significance of our efforts in supporting the Latinx community within the North Lake Tahoe Truckee region in this Q&A:

  1. What is the most rewarding part of your job?

I love being able to offer help and compassion to those who need it. When someone reaches out to Sierra Community House, they are often in distress or facing various challenges. The most fulfilling part of my job is knowing that we have the resources, expertise, and compassion to make a difference in their lives. 

  1. What initially drew you to the job and the team?

I was attracted to this job because my team is empathetic and compassionate to community members. That empathy allows us to help in a more sustainable way. When we are so close to the community that we serve, it ensures that we can leave a longer lasting impact.       

  1. October is Hispanic Heritage Month. How do you interact with and support Latinx community members as part of your job?

My fellow community advocates and I have the privilege of sharing common cultures and customs with many of the individuals we serve. Some of those community members we serve have shared that in their previous interactions with support organizations, they often felt unheard or like they didn’t truly belong to a group where they could actively participate in community activities. However, through Sierra Community House, they have found a sense of inclusion and belonging. They feel like they are genuinely part of a larger community, where their voices are heard, and they have opportunities to engage and contribute meaningfully. 

  1. What keeps you optimistic about the future?

I remain optimistic because more and more, the Latinx community is being recognized and appreciated. We are being encouraged to get involved in things in our own communities. I’m grateful for those who appreciate the cultures and customs of the Latinx population, especially in our region.