Promotoras Reduce the Impact of COVID-19 in Local Latino Communities

Sierra Community House, a non-profit that provides safety net services to the North Lake Tahoe-Truckee region, is proud to spotlight the strong and resilient women in its Promotora Program. In observance of International Women’ Day, the agency recognizes these outstanding essential community health workers for their leadership and peer support during a community crisis. Through education and support, these Latina leaders are helping to reduce the impact of COVID-19 in the North Lake Tahoe-Truckee Latino communities. Promotoras are advocates, educators, mentors, and role models.

“Like many communities across our state, our Latino population has been disproportionately affected by the Coronavirus,” commented Anibal Cordoba-Sosa, Director of Family Support & Community Engagement at Sierra Community House. “Through a partnership with Placer County and now with Sierra Community Health Foundation, our Promotoras play an important role in bringing families critical information about COVID-19 and connecting them with resources. This hands-on education and support is helping to reduce the impact of the illness on these families.”

According to the Center for Disease Control, like many other minorities and marginalized populations, our Latino community members have been disproportionately affected by the coronavirus. In almost every state in the nation, the number of Latinos affected by the disease is higher than the percentage of their population in that state.

“The Sierra Community House Promotoras are all Latina women from Tahoe Truckee, who advocate for the needs of the community. As women, they show a strong commitment to the well-being of its families. They are successful in their role as advocates, educators, and leaders of their peers which has proven essential during our current health crisis,” commented Felicity Beallo, Community Engagement Manager at Sierra Community House. “I am proud of the work they do every day to lift up individuals and families in our community.”

About International Women’s Day

Celebrated annually on March 8th, International Women’s Day is a global day honoring the social, economic, cultural, and political achievements of women. The day also marks a call to action for accelerating gender equity. Significant activity is witnessed worldwide as groups come together to celebrate women’s achievements or rally for women’s equality.

About Sierra Community House

In 2019, four long-standing non-profit organizations – the Family Resource center of Truckee, North Tahoe Family Resource Center, Project MANA, and Tahoe SAFE – consolidated to form Sierra Community House. With locations in Kings Beach, Incline Village and Truckee, we offer a range of services that help individuals and families in the North Lake Tahoe-Truckee region thrive. Our mission is to connect and empower our community through family strengthening, crisis intervention, hunger relief, and legal services. To learn more or get involved: